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Storytelling for India’s mindful luxury house.
Writing • Concept • Voice
WORK FEATURE
scope of work
Storytelling
Wrote poetic brand stories and collection narratives
Copywriting
Website, brand book, and blog copy aligned with brand voice
Content
Captions for LinkedIn and Instagram grids and campaigns
This was an exercise in voice, tone, and consistency, all anchored in luxury branding.
Instagram: Visual Storytelling
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I collaborated on Instagram grid layouts, reel visual structures, and key elements that bridged cultural storytelling with modern luxury. My contribution ensured a cohesive aesthetic that spoke to both brand ethos and audience trends.
Blog Ideas
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To make Aranyani's handbags resonate with a wider audience, I merged ongoing cultural trends with the brand's products.
LinkedIn Copy
Each caption highlighted the luxury and craftsmanship of the handbags while maintaining a tone that appealed to both industry leaders and enthusiasts.