Personal Passion Project 2020 - 2023
Branding & Content
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Gopopcase! A self-initiated brand built around vibrant phone cover designs and Gen Z aesthetics. From product design and packaging to social content and influencer outreach, I managed every aspect of the brand hands-on. This project taught me how to balance creative ideas with performance goals and gave me my first taste of brand building from the ground up.
Behind The Covers
Branding & Positioning
Developed a brand voice that felt like a internet-best-friend. Every touchpoint, from captions to colour choices, leaned into Gen Z humour, visual trends, and emotional relatability.
Influencer Marketing
I ran barter-based collaborations with micro-influencers who shared our vibe. My focus was on curating authentic creators who could deliver UGC that felt native, not forced.
KPAs
Tracked key performance areas like engagement rate, reach, saves, and conversions. These metrics shaped my creative decisions, audio trends, or refine CTA placement in stories.
Product Design
I designed prototypes, keeping designs bold enough to stand out, but familiar enough to feel personal. Each piece was a little conversation starter.
I used polls, Q&A sessions, and user-generated content challenges to connect with my audience. Customers loved participating in naming a collection or sharing photos of their phone covers, which built a sense of community.
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Collaborated with Gen Z influencers to drive engagement and boost visibility.
Their creative, relatable content turned trendy designs into must-have accessories, sparking conversations and increasing sales.
I experimented with flat-lay photography, snappy captions, and Instagram Reels that highlighted the quirky designs and their versatility.
From brainstorming ideas to designing and marketing, it was all me, juggling roles and learning as I went. I explored social media trends, collaborated with influencers, and crafted campaigns that didn’t just sell products—they built connections.
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Instagram grids
