Team Wang Design: A Brand That Dresses the Inner World
12th June 2025
Luxury fashion moves fast and it expects everyone else to keep up. Spring/Summer, Fall/Winter, Resort, Cruise, Pre-Fall. January shows. September shows. Collection launches. Capsule drops. Red carpet moments. Art Basel pop-ups. TikTok virality. One season merges into the next like a blur of trend reports and “what’s next” fatigue.
But in the middle of that chaos, Team Wang Design feels like a refusal.
Not a refusal to show up. But a refusal to perform.
They’re not here to compete with what's trending or to squeeze their identity into the fashion calendar’s expectations. They’re building something with intention, every release, every collaboration, every concept space carries an internal logic that doesn’t ask for approval. This is a brand deeply in tune with its own rhythm and that rhythm doesn’t chase anything.
Invisible Man in Standard - presence defined not by form, but by reflection
Where other brands map their worth by how many collections they release a year, Team Wang names each one a “cookie” because fashion, to them, is something intimate, momentary, and worth savouring. But don’t mistake that for casualness.
These cookies are deeply thought-through capsules, anchored in emotion, metaphor, and personal narratives. Not dictated by trend reports or cultural buzzwords, but by the inner world of the brand. The concept of the Invisible Man runs through the foundation of Team Wang Design as a statement of depth. The idea that the individual doesn’t need to be on display to be felt. It allows you to focus on essence over image.
Take 'The Velvet', a campaign about confronting the self. Or 'Be Balloon', an exploration of freedom and lightness during life’s transitions. These aren’t seasonal updates; they’re emotional timestamps. They don’t just say “this is what’s cool now,” they ask, “who are you becoming?”
Be Balloon Concept Space - a visual metaphor of life stages, with balloons rising at their own rhythm and height
Team Wang's creativity lives in its ability to tell stories through immersive experiences. Their concept spaces like the Team Wang Airport at TX Huaihai or the chessboard-like installation for The Standard don’t simply sell clothes. They build symbolic environments where you can step inside a state of mind. A foggy ladder reaching into the unknown. A suitcase that asks you to unpack emotional baggage. A haunted house that turns childhood fears into playful design. They’re reflections turned tangible.
Team Wang Standard Concept Space asking "What's your Standard of happiness?"
Henry Cheung and Jackson Wang - Founders of Team Wang Design
What makes Team Wang Design so rare is that it doesn’t stray from its core. Despite the constant evolution in concepts, from moody introspection to playful surrealism, the brand’s soul remains intact. There’s always a thread of authenticity, identity, and emotion running through everything they do. Even in collaborations, whether with Monet or Cassina, the work never loses its personal lens. It always circles back to self-awareness, to creative honesty. There’s courage in that.
Team Wang Design is not just a fashion label. It’s a language deeply fluent in emotion. It doesn’t tell you who to be. It encourages you to ask who you are. And in a space that constantly tells people to keep moving, that reminder to look inward… feels like the most radical kind of luxury.